Smash Shack Burger Bar
Smash burgers. Big appetite.
Boost your profits by becoming a virtual kitchen.
Good things
happen when we
work together.
What are ghost
kitchens or
virtual kitchens?
The short answer? Your team uses your existing restaurant kitchen to fulfill online orders from our brands through DoorDash and Uber Eats.
The longer answer? We’ve thought of everything—from recipes to packaging to technology—to help you generate additional revenue from the kitchen you already run.
New to virtual brands? We’ll walk you through it. Already running them? Let’s talk about what else could work.
See how it works ↗
Smash burgers
Cheesesteaks
Breakfast burritos & bowls
Chicken sandwiches
Grilled quesadillas
Bagel breakfast sandwichesGood food.
Plenty of possibilities.
From breakfast to burgers, discover brands that can complement the kitchen you already run.
Cheesesteak Daddy
Loaded cheesesteaks. Big flavor.
Bedhead
Breakfast burritos & bowls.
The Cheeky Bird
Chicken with a little attitude.
The Grilled Quesadilla Company
Grilled, filled & ready to go.
Eggy’s Bagel Breakfast Sandwich
A better kind of breakfast.
A taste of the Catapult portfolio. We’ll help you find the right brands for your kitchen and location.
Find your kitchen’s fit ↗We bring the brands.
You bring the kitchen.
Our kitchen partnerships rely on two-way teamwork. Here’s how we get cooking together.
Who ordered a
large serving of
logistical solutions?
From soup to nuts (almost literally, we don’t actually have soup yet), we take care of everything to help increase your restaurant profits—marketing, recipes, packaging, logistics, you name it. Let’s dig in.
How to get started.
Whether you decide to go with one of our brands or more, we start by reviewing your existing kitchen. Equipment like a fryer or a griddle helps determine which concepts fit.
Let’s talk.
Tell us a little about your restaurant. We'll connect with you to understand your kitchen and what you're looking for.
Find your fit.
We’ll review brands against your existing menu, ingredients, equipment and location, then help you choose one or more that fit. No one-size-fits-all lineup.
Get connected.
We’ll get you online with the technology you need to start taking orders.
Get ready to launch.
Agree on a launch plan with the Catapult team. Our success team provides recipes, training and operational support to help you prepare for a smooth launch.
Get cooking.
Prepare Catapult brand recipes, fulfill orders and hand off meals to delivery drivers or pick-up customers.
OUR SIDE OF THE COUNTER
Here’s what we handle on our end:
- Brands + menus
- Supply chain logistics
- Marketing and advertising
- Fee payment
YOUR SIDE OF THE COUNTER
Now comes your part. As a virtual kitchen partner, you’ll:
- Prepare Catapult brand recipes
- Fulfill orders from DoorDash and Uber Eats
- Hand off meals to delivery drivers or pick-up customers
How we support you.
You like easy, we like easy. That’s why we provide what you need to get up and running and grow restaurant sales.
Catapult-branded packaging
Packaging that puts our brands in your customers’ hands.
Technology for your orders
Technology to receive and manage Catapult brand orders.
Expertly developed recipes
A collection of delicious, easy-to-prepare recipes.
Training from our team
Our team helps you get ready to fulfill orders, with recipes, training and a launch plan built around your kitchen.
The hustle is real.
So is our solution.
Good food, good good.
We know running a restaurant can be a challenge. We also know it takes a strong and determined mindset to keep things humming. We know because we’ve been there.
Your success
is our success.
Our mission is to help local businesses like yours survive and thrive in challenging times. It’s really as simple as that. So, let’s put our heads together and drive some of that sweet and delicious profitability.
Brands & menus
We offer a variety of virtual restaurant brands designed using real-world data to fit current tastes and food trends, with delicious, easy-to-prepare meals and brands chosen to fit your menu, ingredients and equipment.
Supply chain
We provide you with Station Ready Products that make it easy to generate additional sales and profit.
Marketing and advertising
We pay for and provide impactful digital marketing designed to grow sales and encourage repeat business.
Fee payment
You focus on making great food. We pay for delivery commissions, fees and subscriptions.
What you get.
With Catapult in your corner, you’re never alone.
Expertly crafted recipes.
A selection of delicious, easy-to-prepare meals.
A team in your corner.
Restaurateurs, executives, chefs and marketers all focused on helping you grow, with a dedicated support team to help you get started and keep things cooking.
Customer service.
A dedicated team to take care of what you and your kitchen need.
A few things
you might
be wondering.
You don't need to have it all figured out before you get in touch.
What's a virtual restaurant brand?
It's a brand customers order from on delivery apps, with food prepared inside an existing restaurant. You keep running your restaurant while your kitchen prepares orders from the additional brand.
Do I need a new kitchen or new equipment?
We start with the kitchen you already have. The team reviews your menu, ingredients and equipment to identify brands that could fit. Any additional requirements are discussed before you agree on a launch plan.
What if I already run virtual brands?
Let's talk. Existing virtual-brand experience helps us understand your operation; it doesn't automatically rule you out. We'll review concept and location fit together.
Which brands are available in my area?
The team checks availability for your specific restaurant address. Kitchen fit and nearby locations running the same concept both matter. The examples above aren't a guarantee of local availability.
What does it cost?
No fees. We’ll walk you through how the partnership works and review the economics with you before you get started.
What happens after I apply?
We’ll connect with you to learn about your restaurant, answer your questions and find the right brands for your kitchen. It starts with a conversation—no commitment to launch.
So.
We doin' this?
Tell us about your restaurant.
Let's see what we can cook up together.
No fees. Let’s find your fit.
Ready to make something happen? Tell us about your restaurant and our team will help you explore the right brands for your kitchen.
Start your application ↗Prefer a conversation? Call (248) 890-7725.
Good people know good people
Know a kitchen
we should meet?
Refer a restaurant to Catapult and earn $250. Know an owner who’d make a great partner? Let’s meet them.
Refer a restaurant